The Challenge

Financial institutions, including Safaricom Investment Cooperative (SIC) and SACCO advisory programs, needed to simplify complex financial products—share capital, deposits, micro-loans, unit trusts—to attract new members and improve institutional credibility. The goal was to shift public perception and increase membership inquiries across both digital and physical touchpoints.

Our Approach

We developed integrated PR and brand visibility strategies that combined leadership communication with grassroots financial literacy. We created clear messaging frameworks, CEO speechwriting, media interview scripts, and crisis communication tools. Our multi-channel campaign leveraged influencer partnerships, member testimonies, and digital financial literacy content to humanize the institutions and demystify their offerings.

Impact Delivered

• 22% increase in membership inquiries across digital and physical channels

• Improved media sentiment in business and community outlets

• Strengthened institutional credibility through consistent, clear communication

• Successful leadership transition support with stakeholder alignment

Services Utilized

• PR Strategy & Playbook Development

• Leadership & Crisis Communication

• Digital Content & Influencer Campaigns

• Member Education & Toolkit Creation