The Challenge

A county government-affiliated economic empowerment program needed to reach rural farmers, youth groups, and women-led enterprises across Meru, Embu, and Tharaka Nithi counties with a financial literacy campaign. The challenge was communicating complex financial concepts to low-literacy audiences in a culturally resonant way that built trust and drove program enrollment.

Our Approach

We designed and executed a multi-county communication program centered on grassroots engagement. We developed simplified, vernacular-friendly messaging in Kimeru and Embu languages, then mobilized a field strategy combining community roadshows, local radio partnerships (Muuga FM, Wimwaro FM, Mwago FM), barazas, and assistant-chief-guided village meetings. County officers were equipped with PR kits and talking points to ensure consistent, trusted messaging across all touchpoints.

Impact Delivered

• 40,000+ residents reached across three counties

• 18% growth in program enrollment within 90 days

• Strengthened county visibility and public trust through culturally-aligned communication

• Established a scalable model for rural financial literacy outreach

Services Utilized

• PR & Communication Strategy

• Community Engagement & Roadshows

• Vernacular Content Creation

• Stakeholder Training & M&E Reporting