The Challenge

National brands including TrueBlag Group, Safaricom Lipa na M-PESA, and Coca-Cola distributors needed to deepen market penetration in rural and peri-urban regions. The objective was to engage farmers, traders, youth, and rural consumers through culturally relevant activations that would drive product adoption, brand awareness, and trust in regions often overlooked by traditional media.

Our Approach

We designed and executed multi-county outreach campaigns across Meru, Nyeri, Kirinyaga, Nakuru, Kisumu, Machakos, and the Coast Region. Our experiential strategy combined roadshow trucks, local MCs and DJs, giveaways, and fully permitted county activations. We developed vernacular scripts and engagement flows in Swahili, Sheng, and local dialects to ensure genuine connection and comprehension.

Impact Delivered

• 120,000+ consumers engaged nationally through on-ground activations

• Measurable improvement in product adoption and brand awareness in target regions

• Strengthened brand trust through culturally aligned, face-to-face communication

• Established a scalable field execution model with training guides and M&E reporting

Services Utilized

• Experiential Marketing & Roadshow Management

• Rural & Grassroots Outreach Strategy

• Vernacular Content & Script Development

• Field Team Training & M&E Reporting